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Our Mission, Vision and Values

Business is about much more than, well, business. We believe by having clarity of purpose, a strong understanding of where we're going and a set of principals which guide our actions, we can grow and succeed together.
These are our Mission, Vision and Values.
Our Mission

Our Mission

To improve lives by providing soft water solutions for comfort, economy and environmental reasons. To share our passion for helping people achieve the benefits of the best soft water products and services.

Our Vision


  • To provide products and services to customers in our local region by personal contact and visits, and also to serve those outside our area with superior on-line and logistic support.

  • To understand our customers needs, to correctly match products and services to those needs, and to innovate and commercialise new products and services.


  • To extend our reach through marketing, networking, exhibitions, talks and on-line.


  • To foster word of mouth recommendations and referrals by delivering sensational results.


  • To enhance understanding throughout the potential customer base regarding the benefits of water softening.


  • To create a safe, secure, friendly and flexible working environment that respects and develops individuals, recognises their skills and encourages team working.


  • To uncover and maximise opportunities by developing and implementing robust processes.


  • To grow in a sustainable manner.
  • Our Values

    Our Values


  • High moral, ethical and environmental standards
  • Excellent customer service
  • Integrity and authenticity
  • Trust
  • Fairness to all stakeholders
  • Respect and mutual support
  • Efficient processes
  • Diligence and tenacity
  • Energy and enthusiasm!!
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